Josh Adams, together with his wife Tracey, runs Adams Literary, a boutique literary agency exclusively dedicated to the children's and YA markets. Before becoming a literary agent, Josh worked in marketing and brand strategy.
Josh's ABCs to Marketing are:
AUDIENCE – Know who your audience is. Who are you trying to communicate to?
BRAND IMAGE – The Core idea that you are trying to convey to your audience.
COMMUNICATION – Communicating your brand image through various ways to your audience.